We are extremely lucky to live during a time in which it’s possible to self publish – to share our passions and our projects with the world if we so choose. Not only that, we can do it in any format: print or digital, online or on smartphones—there are dozens of platforms and avenues, most of which are free (or inexpensive).
In the trifecta of writing, publishing and marketing, self-publishing is actually the easy part. After you write it—which is the fun part…right?—you edit it. (Repeat the editing part. And just when you think you’re done, edit it ten more times. Then hire an editor.)
If you are even a bit technically inclined, you can lay it out in the proper format for print. The templates will give you a bit of a headache, especially when it comes to the required headers, footers, numbers, and page breaks, but it can definitely be done with a little elbow grease.
If you’re artistically inclined (and by artistic, I mean able to use the Adobe Suite), you are also at an advantage. Although the cover dimensions are a bit tricky to figure out, it is quite possible to do it on your own. If not, simply hire a graphic designer or illustrator: we’re everywhere!
The printing process is extremely reasonably priced, and the proofs are free. After that, pay for your books on demand—simple.
Turning your copy into eBook format is a tricky, I won’t lie…I have had many aggravations over the whole thing until I found a process that worked well for me. If you’re not comfortable with basic coding when needed, you might need to brush up, depending on the program.
There are a couple of different ways to do it, but I have found that programs like Calibre or Jutoh to have a lot of advantages over a conversion to InDesign or Pages, like some of the older companies offer (unless it is very graphic heavy). They are tricky to learn at first, but like anything else, become a breeze with some practice.
Once it’s converted to the ePub (or similar) format, you simply upload to Amazon…and it’s done.
Now comes the hard part: promoting! Your book won’t be noticed if you don’t have the basics: a website, a blog, an online social media presence—just for starters. Unless you are content to simply hand out copies of your book at the local farmer’s market, be prepared to do an incredible amount of heavy lifting AFTER you assume that the hard work is done. If your goal is public recognition, you will have to do an immense amount of grass-root marketing in order to position it properly.
However, if you are prepared for this journey, you are living in the right time! It is exciting to manifest your own publishing destiny. If you’re prepared to roll up your sleeves, it can be an excellent path to a writer’s success, and a great way to enhance your business.
For help with anything self publishing, let us know! Skybridge Studio is here for all your self-publishing needs.