Skybridge Studio Writing and Editing, Newburyport, MA

Dear ( ), 

In this down economy, I’m sure you’ve heard more than your fair share about the ongoing housing market crisis. However, I wanted to take a moment to explain why buying a house in this economy can actually be extremely advantageous. 

Foreclosures are at a record high, but this does not exclude you from owning a house…in fact, it might be the perfect time for you to buy. To better understand why the housing market is in such decline and how you can benefit, let me provide you with a little background. 

Over the last several years, lenders handed out loans like candy. Credit checks were not a primary concern, and borrowers often only had to claim that they made a designated amount of money per year in order to get approved. Many of these borrowers were also given adjustable rate mortgages. For the first year or so, payments on these loans were very affordable, under the premise that the borrower would gain better employment or earn a raise – at which point their monthly payments would increase. 

Clearly, this did not happen. Homeowners were then left with increasing mortgage payments, higher interest rates, and declining property values. Because of the rampant problem, a new trend developed in lieu of foreclosures: short sales. Short sales occur when property owners sell their homes without profit and delivers the proceeds directly to the bank. 

For the seller, the advantage of the short sale is that the lender usually forgives the remaining debt. For the lender, the advantage is that they save money otherwise wasted on a foreclosure. Your advantage is that you can now buy a beautiful home for a fraction of the price. 

Due to the exploding number of short sales in the place of foreclosure, it is much easier to strike a deal with a seller in your favor, which will put you in a home for far less than you probably ever anticipated. 

If I can be of assistance to you or if you would like more information, please call me directly at (XXX-XXX-XXXX). I look forward to hearing from you.