Content Marketing & Social Media

/Content Marketing & Social Media
Content Marketing & Social Media 2018-06-30T01:00:58-04:00

How well are you connecting with your audience? Are you throwing too many pitches without enough substance?

Marketing plans involve planned social media campaigns, advertisements, and email blasts. But it’s not about posting something every day, it’s about posting something relevant, useful, and interesting to your audience. 

But What Is Social Media Marketing?

Social media marketing (SMM) is a specific strategy to connect and share content through social media networks (updates, interesting facts, or information), including images, advertisements, contests, and videos that are geared towards audience engagement. SMM can also include paid social media advertisement.

The good news: social media marketing can be free or very inexpensive. The challenge: simply slapping up posts every day without careful consideration of the content can harm your reputation.

Social Media and Marketing: Start With a Plan

Skybridge Studio will carefully assess your current social media platforms and email marketing strategies. We will then discuss important factors such as goals, target audience, and budget before drafting a plan of action. The nature of your business dictates which social media platforms will be effective. For example, a hairdresser, travel agency, or other business that relies on visuals will go far on Instagram, whereas a law firm or business-to-business might find a more relatable audience on Linked in or Twitter. 

Interested in a free assessment?

It’s important to balance your sales pitches and advertisements with useful information and conversation. We will carefully assess your current goals and budget and craft a marketing plan that works for you.