Marketing & Social Media

Are you throwing out too many pitches without enough substance? Simply slapping up posts every day without careful consideration of the content can seriously harm your reputation. Marketing plans involve planned social media campaigns, advertisements, email blasts, and much more. It’s not about posting something every day, it’s about posting relevant, useful, and eye-catching material for your audience…when the timing is right.

Social media marketing (SMM) is a specific strategy to connect and share content through social media networks including images, text, advertisements, contests, and videos that are geared towards audience engagement. SMM can also include paid social media advertisement. And here’s some good news: social media marketing can be free or very inexpensive!

Skybridge Studio will carefully assess your current social media platforms and marketing strategies. We will then discuss important factors such as goals, target audience, and budget, before drafting a plan of action. The nature of your business dictates which social media platforms will be effective. For example, a hairdresser, travel agency, or other business that relies on visuals will go far on Instagram, whereas a law firm or IT company might find a more relatable audience on Linkedin or Twitter.